Privacy Policy

Last updated: 15 October 2026

EL8BEAVIOR LTD operates this store and is the data controller responsible for your personal information.

Email: info@elitebehavior.xyz
Address: 124 City Road, London EC1V 2NX, United Kingdom.

Information we collect and use

We collect contact details, billing and delivery addresses, account and order information, marketing preferences, reviews and messages you provide. Shopify, payment and delivery providers supply transaction and delivery updates. Payment providers handle full payment details.

Our website also collects technical information, such as IP addresses and device details. Tracking technologies collect browsing, purchase and advertising activity, subject to your consent choices.

We use information on these legal bases:

• Contract: handling purchases, payments, delivery, returns and related support, including steps you request before purchasing.
• Legal obligations: meeting legal requirements and responding to data protection requests.
• Legitimate interests: answering enquiries, maintaining security, preventing fraud, resolving disputes, managing reviews and analysing sales to improve our business. We balance these interests against your rights.
• Consent: promotional emails, optional tracking and personalised advertising.

Without essential order information, we cannot fulfil your purchase. Marketing consent is optional.

Marketing, cookies and analytics

Klaviyo supports our email communications. We send promotional emails only when you opt in. Unsubscribe using the link in our marketing emails or contact us. Necessary order messages may continue. Specific product notifications do not automatically subscribe you to unrelated marketing. Where email tracking measures opens or clicks, we obtain required consent; contact us to withdraw tracking permission separately.

Essential cookies support checkout, security and privacy choices. Optional analytics and advertising technologies require consent. Manage your choices through our banner or Cookie preferences in the footer.

We use Meta Pixel and Conversions API to measure and personalise Facebook and Instagram advertising. With your consent, these tools share browsing and purchase events, device identifiers and relevant contact information to match activity with Meta users and infer interests. See Meta’s Privacy Policy.

Microsoft Clarity helps us understand website use through behavioural metrics, heatmaps and session replays. Microsoft receives interaction and device information and may use it to improve its services and provide Microsoft Advertising, subject to applicable consent choices. See the Microsoft Privacy Statement.

Shopify and other providers

Shopify hosts our store and processes visit, order and payment information. Shopify Network Intelligence is enabled, allowing Shopify to combine interactions with our store, other merchants and Shopify for enhanced services, personalisation and advertising.

Shopify controls these enhanced processing activities. Cross-merchant personalised advertising requires consent. See its Consumer Privacy Policy and Privacy Portal for information and rights controls.

We share relevant information with Shopify Payments and other payment providers, carriers, Klaviyo, Meta, Microsoft Clarity, Judge.me for reviews, Parcel Panel for delivery tracking and TrueProfit for business analytics. Optional pixel tracking remains subject to consent.

Business email, IT and professional service providers may also process information. We disclose information to authorities or others where legally required or necessary for legal claims. Providers acting for us have contractual protections; some also process information as independent controllers.

International processing, security and retention

Providers may process information outside the UK, including in the EEA, Canada and the United States. Restricted transfers use applicable UK adequacy arrangements or approved safeguards, such as the UK International Data Transfer Agreement or UK Addendum, with further protections where required. Contact us for details or copies.

We use appropriate security measures. We retain information while needed for orders, account services, enquiries, legal requirements or disputes, considering applicable legal time limits. Marketing information is reviewed for relevance, with limited consent and unsubscribe records retained to respect your choices. Tracking retention depends on its purpose and provider settings. Information no longer needed is deleted or anonymised.

Your rights and complaints

Subject to legal conditions, you may request access, correction, deletion, restriction or portability, and object to processing based on legitimate interests. Withdraw consent at any time without affecting earlier lawful processing.

You can object to direct marketing and related profiling at any time.

Contact us to exercise your rights. We normally respond within one month, generally free of charge, and explain any permitted extension, identity check or exception.

Send privacy complaints to our email or postal address above. We acknowledge them within 30 days, investigate, keep you informed and communicate the outcome without undue delay. You may also complain to the Information Commissioner’s Office.

Children and updates

Our store is aimed at adults. Contact us if a child has provided information we should not hold. We update this policy when our practices change and provide further notice or obtain consent where required.